But in response to customer demand, Light added some entry-level luxury cars such as Audi A4, Lexus ES, BMW 3 Series and Mercedes-Benz C-Class. Light’s Flexdrive fleet is mostly 2- and 3-year-old Asian brand vehicles in the $12,000 range. It is a joint venture between Cox Automotive and ARI, a global fleet company owned by Holman Enterprises, which also owns Holman Automotive. Light has operated a Flexdrive business at his Atlanta used-car store for just over a year.įlexdrive is a vehicle subscription company that give dealers the tools to run a subscription business. Taking an independent dealer approach to vehicle subscriptions is idrive Atlanta, owned by James Light. They are app-based, which allows customers to schedule their vehicles using their smart phones and generally include insurance, maintenance and road side assistance. Though vehicle subscription services differ in terms of customer qualifications to join, vehicle fleet and number of vehicles a customer can drive within a timeframe, there are some similarities. It is among the many mobility services - such as car-sharing, ride-sharing and self-driving vehicles - being created by dealers, manufacturers, tech companies and others that are jockeying for position in the increasingly crowded mobility race. Vehicle subscription services are expected to become a major disruptor of the retail auto industry and are being positioned an as alternative to buying or leasing a vehicle. “As we began to understand there may be a possibility that people want to experience a subscription model in the auto industry we wanted to be first to market to provide that experience.” “The purpose of our company from day one was to listen to our clients,” he said. The cost is $750 to join, and subscriptions are $895, $1,395 and $1,795 per month, depending on the vehicles a customer wants to drive.Įlgaghil admits that luxury vehicle subscriptions aren’t for everybody but believes there is a “hunger” for a new automotive retail experience, and Park Place Select is one solution. Park Place Select, which started May 1, leverages the dealership group’s 16 luxury brands and enables its customers to rotate in and out of as many vehicles as they want within a month, with no long-term commitment, Elgaghil said. The Irvine, Texas, dealership group operates Park Place Select, a white-glove, vehicle subscription service for customers who seek short-term, seat-time in a variety of luxury vehicles.
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